26th May 2023
The Petite Collection Launches 6 June 2023!
Lucilla Lavender Ltd is delighted to announce the launch of a brand new collection of greetings card ranges, under the sub-brand name of Petite.
Lucilla Lavender Petite is a collection of colourful, irresistible greetings card ranges which are smaller in size than Lucilla Lavender Ltd’s traditional formats, measuring 108mm x 152mm (including a recycled kraft envelope).
Whether they be simple, fresh illustrations, fun hand lettering, or characters to make you smile, the smaller size makes these cards irresistibly attractive on shelf. Each one is finished with embossing for an extra tactile element. There are around 8-10 designs in each range and they are printed on Marquet board
This new Petite sub-brand will launch at PG Live on the 6th & 7th of June 2023 and will contain an initial collection of 5 ranges of birthday/blank designs. The accompanying image features a design from the Patchy, Paperclips and Little Lines ranges.
Anneke Driscoll, the co-founder of Lucilla Lavender Ltd, commented:
Petite, from Lucilla Lavender Ltd, is made up of a wonderful selection of smaller-sized greetings card ranges. The creation of this sub-brand allows ease of recognition for retailers who are looking for smaller designs for their shelves, together with lower price points for their customers. These ranges make sense in the current cost of living crisis and we hope that, together with our standard Lucilla Lavender Ltd ranges, we have broadened our appeal to retailers nationwide.
Lucilla Lavender, co-founder of Lucilla Lavender Ltd, commented:
It has been a real pleasure to design and art direct these initial five new Petite ranges. Smaller formats create new opportunities and challenges for a designer – stimulating even greater clarity of ideas and messages. These ranges are the perfect complement to our standard format designs and offer retailers a truly comprehensive portfolio of greetings cards.